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This entry was posted on Tuesday, October 24th, 2006 at 7:44 am and is filed under browsing, design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Came across your site through Tagsurf. Offhand – I could think of:
1) At the shelves, you take one (or a few) items at a time. At the checkout, you may have fifty.
2) There are many more shelves (or space around shelves) vs check out.
3) Taking items from a shelf is a dispersed, quasi-random activity. Checking-out is channeling all those random people through a pipe.
4) At checkout, you need to lift stuff out, scan, pack, pay. At shelves, you can just dump it in your basket.
Wow, thanks. I ask a silly question and get a well-thought-out answer in return :)
I guess what prompted that post was the thought that sometimes the inconvenience of paying far outweighs the financial cost, like the free newspaper example, where I wouldn’t have minded paying 20p, but wouldn’t bother if it slowed down my entry into the train station.
If technology allows us to pay for stuff effortlessly, what will that do to existing retail business models?