Old / new media mash-up – first impressions


Old / new media mash-up part 2

Here’s the proof (geddit?) that the worlds of inky fingers and fat thumbs can coexist.

Last week I purchased a 1.5 inch type-high zinc block of the QR code for this blog, http://matt.me63.com. I wanted to see what happens when the beautifully tactile letterpress of my boyhood meets the amazing multimedia mobiles that I work with now. The answer, it seems, is they get on just fine.

That this works is a tribute to the staying power of Daler-Rowney’s Water Soluble Block Printing Colour, which survived 10 years in the loft to produce a perfect print first time, and to the amazing resiliance of the 2d barcode format and my Nokia N82′s 5 megapixel camera, which coped with all but the blurriest of my impressions.

And just listen to the sound of the roller transferring ink to the block – gorgeous :)

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6 Responses to Old / new media mash-up – first impressions

  1. Edd Dumbill says:

    This is wonderful, I’m full of admiration.

  2. [...] Matt Edgar points out in his associated blog post about letterpressing QR codes, the delicious sound of ink on roller and impression of zinc on paper is so much more satisfying [...]

  3. [...] – driven this time by print on demand, personalisation and seamless return-paths, such as mobile barcodes. My bet is that they’ll also learn from bloggers to be less lecuturing, and more local. For a [...]

  4. [...] wraps phone again, and as an experience it’s hard to [...]

  5. Mark Gray says:

    What fun! I am even able to scan the QR code from the video. I found this via the QR Codes in the Wild flickr group at http://www.flickr.com/photos/mattedgar/2578953736/in/pool-24833696@N00/

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