Neither would I trust and estate agent to do the wiring.

A friend of a friend bought a house which had been modernised as a speculative investment by an estate agent. All the rooms were generously supplied with power sockets, but after moving in she found that only about half of these seemed to work. When she called in an electrician to check the wiring, the truth was revealed: there was no wiring. The sockets were stuck on for show but not powered up for use.

The moral of this story? In every domain there are sellers and there are doers. Whether you’re buying a house, signing a new player or launching a high-tech product, make sure you know which of those you’re dealing with.

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Originally uploaded by mattedgar.

We believe that life is too short to find our own voice, and that it’s easier to copy someone else.
We take some dippy hippy Ben and Jerry’s blurb and add a dash of Dave Cameron Innocent Smoothy mateyness, then we mix it up a bit (but not much). We run the results by a focus group, and the ones that score the best we stick on the box.