On the way to dConstruct: a social constructionist thought for the day

September 3, 2010

A desire to put some theoretical acro props under my vague unease with the determinist narrative of so much of our technology discourse has led me to the writing of the French anthropologist Bruno Latour. His work on the social construction of science, an ethnography of the R&D lab, has a special resonance for me, a humanities graduate who finds himself colleague to a legion of French engineers.

I’m stumbling intermittently through Catherine Porter’s translation of Latour’s 1991 work “We have never been modern“, as a prelude to David Edgerton’s “The Shock of the Old“. At times it feels a bit like eating up the broccoli before allowing myself desert, but the rich, buttery morsels like the following make it all worthwhile.

The story so far.

Latour argues that modernity, from Civil War England onwards, managed its contradictions by placing boundaries between naure and society. Thomas Hobbes, writer of the Leviathan, was taken up as a founder of political philosophy while Robert Boyle, he of the air pumps, was channelled as a natural philosopher and pioneer of scientific method. In truth both men speculated on both politics and science, but this inconsistency was whitewashed by their modern successors seeking only the pure narrative of one or the other.

And so we are today in a world still riven by CP Snow’s two cultures, where right-wing bloggers can grab acres of media coverage against climate scientists by finding just the tiniest trace of political “contamination” on the lab’s email servers.

But I wonder if the disconnection and reconnection of nature and society is also a useful way to understand some of the ideas I’m expecting to hear today at dConstruct, a conference at the cutting edge of technology and media convergence.

The 19 years since Latour published “Nous n’avons jamais été moderne” roughly spans my working life so far. I’ve witnessed the amazing things that can happen when you expose the humanities-soaked world of newspapers, books and TV to the attentions of software engineers and computer scientists. The results have been delightful and depressing, often both at the same time. Who knew back then that floaty copywriters would have to cohabit – for better or for worse – with the number-crunchers of search engine optimisation?

This fusing of the worlds of media and technology is only just beginning, and the next step is evident in the hand-held touch-sensitive, context-aware marvel of creation that is the latest smartphone.

Hitherto we have seen the the world of human-created information, the texts of the ancients and the tussles of our own times, through the pure window of the newspaper, the book, the TV, the PC screen. But the smartphone is a game-changer, like Robert Boyle’s air pump. With its bundle of sensors, of location, of proximity, and in the future no doubt heat, light, pressure and humidity it becomes a mini-lab through which we measure our world as we interact with it.

All manner of things could be possible once these facts of nature start to mix with the artifacts of society. My Foursquare checkins form a pattern of places created by me, joined with those of my friends to co-create something bigger and more valuable. My view of reality through the camera of the phone can be augmented with information. We will all be the scientists, as well as the political commentators, of our own lives. This is the role of naturalism in my “Mobile Gothic” meander.

To recycle Latour on Robert Boyle’s account of his air pump experiments:

“Here in Boyle’s text we witness the intervention of a new actor recognised by the new [modern] Constitution: inert bodies, incapable of will and bias but capable of showing, signing, writing and scribbling on laboratory instuments before trustworthy witnesses. These nonhumans, lacking souls but endowed with meaning, are even more reliable than ordinary mortals, to whom will is attributed but who lack the capacity to indicate phenomena in a reliable way. According to the Constitution, in case of doubt, humans are better off appealing to nonhumans. Endowed with their new semiotic powers, the latter contribute to a new form of text, the experimental science article, a hybrid of the age-old style of biblical exegesis – which has previously been applied only to the Scriptures and classical texts – and the new instrument that produces new inscriptions. From this point on, witnesses will pursue their discussions in its enclosed space, discussions about the meaningful behavious or nonhumans. The old hermeneutics will persist, but it will add to its parchments the shaky signature of scientific instruments.”

I don’t yet know where I stand in this picture. Am I the experimenter, his audience, or the chick in the jar?

An Experiment on a Bird in an Air Pump by Joseph Wright of Derby, 1768

A desire to put some theoretical acroprops under my vague unease with the determinist narrative of so much of our technologydiscourse has led me to the work of the French anthropologist Bruno Latour. His work on the social construction of science, anethnography of the R&D lab, has a special resonance for me, a humanities graduate who finds himself colleague to a legion of

French engineers.

I’m stumbling intermittently through Catherine Porter’s translation of Latour’s 1991 work “We have never been modern”, as a

prelude to David Edgerton’s “The Shock of the Old”. At times it feels a bit like eating up the broccoli before allowing myself

desert, but the rich, buttery morsels like the following make it all worthwhile.

The story so far.

Latour argues that modernity, from Civil War England onwards, managed its contradictions by placing boundaries between

naure and society. Thomas Hobbes, writer of the Leviathan, was taken up as a founder of political philosophy while Robert

Boyle, he of the chicks in air pumps, was channelled as a natural philosopher and pioneer of scientific method. In truth both

men speculated on both politics and science, but this inconsintency was whitewashed by their modern successors seeking only

the pure narrative of one or the other.

And so we are today in a world still riven by CP Snow’s two cultures, where right-wing bloggers can grab acres of media

coverage against climate scientists by finding just the tiniest trace of political “contamination” on the lab’s email servers.

But I wonder if the disconnection and reconnection of nature and society is also a useful way to understand some of the ideas

I’m expecting to hear today at dConstruct, a conference at the cutting edge of technology and media convergence.

The 19 years since Latour published “Nous n’avons jamais été moderne” roughly spans a working life in which I’ve witnessed

the amazing things that can happen when you expose the humanities-soaked world of newspapers, books and TV to the

attentions of software engineers and computer scientists. The results have been delightful and depressing, often both at the

same time. Who knew back then that floaty copywriters would have to cohabit – for better or for worse – with the

number-crunchers of search engine optimisation?

This fusing of the worlds of technology and media is only just beginning, and the next step is evident in the hand-held

touch-sensitive, context-aware marvel of creation that is the latest smartphone.

Hitherto we have seen the the world of human-created information, the texts of the ancients and the tussles of our own times,

through the pure window of the newspaper, the book, the TV, the PC screen. But the smartphone is a game-changer, like

Robert Boyle’s air pump. With its bundle of sensors, of location, of proximity, and in the future no doubt heat, light, pressure

and humidity it becomes a mini-lab through which we measure our world as we interact with it.

All manner of things could be possible once these facts of nature start to mix with the artifacts of society. My Foursquare

checkins form a pattern of places created by me, joined with those of my friends to co-create something bigger and more

valuable. My view of reality through the camera of the phone can be augmented with information. We will all be the scientists,

as well as the poticial commentators, of our own lives. This is the role of naturalism in my “Mobile Gothic” meander.

To recycle Latour on Robert Boyle’s account of his air pump experiments:
“Here in Boyle text we witness the intervention of a new actor recognised by the new [modern] Constitution: inert bodies,

incapable of will and bias but capable of showing, signing, writing and scribbling on laboratory instuments before trustworthy

witnesses. These nonhumans, lacking souls but endowed with meaning, are even more reliable than ordinary mortals, to whom

will is attrributed but who lack the capacity to indicate phenomena in a reliable way. According to the Constitution, in case of

doubt, humans are better off appealing to nonhumans. Endowed with their new semiotic powers, the latter contribute to a new

form of text, the experimental science article, a hybrid of the age-old style of biblical exegesis – which has previously been

applied only to the Scriptures and classical texts – and the new instrument that produces new inscriptions. From this point on,

witnesses will pursue their discussions in its enclosed space, discussions about the meaningful behavious or nonhumans. The

old hermeneutics will persist, but it will add to its parchments the shaky signature of scientific instruments.”

I don’t yet know where I stand in this picture. Am I the man in the white coat or the chick in the belljar?


All fingers and thumbs, an observation

June 2, 2010

User testing is always illuminating. The mirrored glass, the dimmed lights, and the unreal relay of sound from one room to the next. These things become familiar. But the users, no matter how carefully screened and segmented, are all different. They make every session both humbling and surprising.

Last week I dropped in on a test of one of our flagship products, running in prototype on a touch screen phone. The sessions I saw went well: no problems using the phone, some encouraging stuff on our product, a few issues, no showstoppers.

But then this…

  • The thumb deployed to tap links, to hunt and peck at letters in text input
  • The forefinger to slide and drag
  • Even sometimes the middle finger to scroll

And since then I’ve been watching how people treat their touch screens – some lovingly, some harshly. And the more I watch, the more I wonder if “touch” is even the right word. More like…

  • A stroke screen
  • A press screen
  • A smear screen
  • A stab screen

This amazing, visceral dexterity at once reveals the inadequacy of the previous great user interface breakthrough, that fistful of plastic, the mouse, and its faux precise on-screen avatar, the pixel-pointed arrow. The four-year-old child who was looking for the mouse behind the TV is now a six-year-old jabbing impatiently at the screen.

Microsoft Word tells me this post has a Flesch-Kincaid Grade Level of 5.1, so to all you 10-year-old mobile designers out there, this pearl of wisdom is for you.

The way we design for these screens needs to change, to consider not just the size of the screen but the hands with which people hold and control it.

  • Are they big hands or small hands?
  • Does it work as well with the left as with the right?
  • Does this component suggest fingers or thumbs?

In such choices lies the difference between user frustration and user delight.

Update 22/08/2010: Nice observations from Dan Saffer of Kicker Studios on Finger Positions for Touchscreens


A tale of attention and abundance: Why service design matters on the new mobile web

May 15, 2010

Over the last few days I’ve had a chance to reflect on the relationship between the mobile web and service design. The more I think about it, the more I’m convinced that the two are tied together, in a way that was not the case with either the PC-based web or pre-internet mobile services.

Why? Well it goes like this…

In the beginning, was the Screen, and the Screen was a Television, and we gathered round the Television and gave it our undivided attention. And there were not many channels, so producers devoted their time and money to making good programmes in which we grateful viewers were immersed.

Then came the Web, and unlike the TV, it offered near limitless choice of sites and services. So the producers of Inter-Net Web Sites had to worry about stuff like findability, and usability, and (yuck) “stickiness”. They had competition, and we were easily bored, so they strove to give us novelty in content and agility in development. They invented SEO and pay-per-click and the Million Dollar Homepage.

Yet still all the striving happened within the bounds of the Screen. By and large the world outside the browser window was of little concern to the web designers.

Meanwhile, there were Telephones, and unlike TV and the PC-web, they existed in a world of divided attention. We made short calls in busy places, and sent hurried text messages in the gaps between other important stuff in our lives. The context of use was filled with constant distractions. As I’ve advocated here before, try using your service in broad daylight on a busy street corner, preferably in a slightly dodgy area of town, and you’ll see what I mean.

The life of a mobile service provider was a hard one, focused on finding the right customer needs and meeting them with usable solutions. Technology was fragmented and its vagaries absorbed much time and effort, but at least this meant that the few who conquered the technology could enjoy substantial rewards. The world outside the Screen was complex and confused but, compared to the wild, wild web, services were scarce and contention for “real estate” was limited.

Now, joyfully and at long last, those technical barriers to entry in mobile are melting away. Anyone can make content or services, offer them to consumers anywhere in the world, and monetise them through payments and advertising. We can experience those services on bright, light, sleek, enjoyable devices.

Read the rest of this entry »


1794 Redux

February 1, 2010

Late last year I made a small prototype based on my Ignite London talk, 1794, by printing the 20 slides as Moo cards, with associated pages on this blog.

Now there’s a new version, using cards, stickers and an A3 sheet for you to play with the story. It’s backed up with a new set of web pages at 1794story.wordpress.com.

It’s an unashamedly personal, partial and unfinished history, an experiment in stripping the book down to its barest essentials then adding some of the flexibility and remixability of the web. I’ve written more of the “why” of the project in the about page.

Also, I’m looking for a few people to play with the story. “Beta test” would be an overstatement, but I am interested in honest feedback. There is no right way to read this story, only what you do with it. Let me know if you’re interested.


Enter your 16-digit card number folllowed by Arghhh

November 4, 2009

So I got home late last night and opened a letter containing a replacement bank card. To activate it I had to call one of those automated phone lines. It taught me something interesting.

Though standing in the living room just a few feet from a landline phone, I reached for the phone that is always with me, the shiny computer in my pocket, with wifi, a web browser and a touchscreen so slick it has to defend against my disgusting human fingers with a lipophobic coating.

I entered the number (because, yes, this computer also makes calls!) and was greeted by a man from the Nineteen Eighties. This is going to be a breeze, I thought smugly. I’m a confident 24-hour e-banking consumer. I laugh in the face of paper bills. I sweep administrative trivia into the gaps of my a busy lifestyle.

“Now,” demands Nineneen Eighties Man, “using the keypad on your phone, enter your 16-digit card number followed by the hash key”.

The keypad on my phone? The keypad on my phone? My phone has a camera, a compass and an accelerometer. It tells the weather to save me the strain of looking out of the window. It has no need of a keypad!

Read the rest of this entry »


One & Other in a roundabout way

September 22, 2009

This is a photo of the screen of a computer, displaying a webcam that’s trained on a plinth. Not just any plinth, The Plinth.

On the webcam is a whiteboard that carries a message, a message that’s saying hello to my sons. They were very impressed.

Lorinda (who I’ve never met) wrote the message. Lorinda wrote messages she got on her phone, via a service called Thumbprint. Thumbprint is a dead simple way to say stuff about places and topics by text.

I texted the Plinth after seeing a tweet from Andrew at Blink who made Thumbprint with my friends at Common.

It was all over in a few totally unexpected minutes of a Saturday afternoon, so let’s play that again, in slow motion…

  • Tweet…
  • Text…
  • Thumbprint…
  • Text…
  • Plinth…
  • Pen…
  • Whiteboard…
  • Webcam…
  • Amazement.

Well done to all involved.

889QMSXPFVZ6


The Hyperjoy of Hypertext

September 7, 2009

In my ramble through the possibilities of Mobile Gothic, Ruskin’s fifth quality of Gothic – Rigidity or Obstinacy – was the hardest to express. It may not be all of Christopher Alexander’s qwan, but it’s certainly an important part of it.

At the time I wrote:

“The articulation of the parts of the mobile user experience is a key to its success, which is why we talk a lot about flow, about seamless user experience, but it often sounds vapid. Ruskin reminds us that there should be angles, there should be tension and change as we move from one mode to another.”

The angles, the angles, it’s all in the angles. It’s all in the angle brackets. Because at the heart of Mobile Gothic is hypertext.

And at the heart of hypertext is, well, text.

Let’s pause for a moment to remember just how amazing text is. Read the rest of this entry »


Mobile Gothic: a flight of fancy

August 4, 2009

I’ve always found it strange that Eric S. Raymond chose the cathedral as his metaphor for closed development in free software, because the construction of our great medieval cathedrals must have been a very open process.

Passing peasants were doubtless discouraged from picking up a chisel to hack at the nearest stone, but Gothic buildings like York Minster and Strasbourg Cathedral were certainly the work of many hands, over many generations – not generations of software but generations of people. They were in very public beta for longer than Google News.

And so in chronicling the exciting changes we’re about to see in the mobile user experience it seems appropriate to turn to John Ruskin, Victorian art critic, social theorist, and owner of a magnificent beard.

Read the rest of this entry »


Adventures with a pocket projector

July 15, 2009

A couple of months ago I got myself a pocket projector to attach to my mobile phone and laptop. Partly, I wanted to know what happens to the mobile user interface when you blow it up to a metre across. Partly, it seemed like a fun thing to have, just to have it.

I discovered that a pocket projector has many uses…

1. Buy groceries on the fridge

2. Turn your ceiling into a planetarium

3. Customise your t-shirt

4. Twitter-enable a teapot

5. Make a newspaper like in Harry Potter

It was fun making these. I think little projectors are going to be huge.


I was born under a long-named star…

May 23, 2009

In his latest cartoon my friend Noel, aka DJ Bogtrotter, reminds me of an oddity revealed in this month’s Orange Digital Media Index.

[Disclosure 1: I work for Orange though the-postings-on-this-site-are-my-own-and-dont-necessarily-represent-the-positions-strategies-or-opinions-of-my-employer. Disclosure 2: My employer's premises are protected by the power of feng shui. Really. Disclosure 3: That last link was to a PDF, sorry.]

Anyway, one of the highlights of the report is about Orange World’s mobile search. It’s up 120% year-on-year, which is a Good Thing. But specifically my colleague Steve Heald says:

“The peaks in search terms provide an interesting cultural snap-shot. For instance, although you’d expect horoscopes to be spread roughly equally, Virgo (the most searched star sign) is searched 15 times more than Sagittarius.

I’ve seen this quirk before in other mobile content data sets, such as the number of customers signing up for horoscope text alerts.

At first it worried me. Like Noel I have a healthy distrust of astrology. No, that’s not true. I believe astrology is complete rubbish. As Arthur C Clarke said, “I don’t believe in astrology; I’m a Sagittarius and we’re skeptical.”

How could your personality possibly be affected by the position of random patterns of stars in the sky in the twelfth of the year you were born? Surely this would be easily disproved with statistics?

Read the rest of this entry »


Mobile bookmarking the old-fashioned way

May 7, 2009

I’m on the bus, checking my RSS feeds with Bloglines Mobile.

I see a couple of links I might want for later. The obvious thing would be to bookmark them on Delicious. But that’s not an option using the mobile versions of many sites in Opera Mini.

So I reach for the nearest scrap of paper, my bus ticket, and scribble some reminders.

Paper wraps phone again, and as an experience it’s hard to beat.

Minimum requirements:

  • downtime for catching up on RSS
  • mobile phone, with browser
  • paper ticketing, without advertising on the back
  • web search to find the links later

Possible extension:

  • Location-based mobile bookmarking by bus stop:

Update 21/05/2009: Location-based mobile bookmark #2


Normob: is this the ugliest word not yet to enter the English language?

January 27, 2009

The words we use to talk about people quickly come to constrain the ways we relate to them, so it’s with mounting alarm that I see the spread of the word “normob” – a contraction of “normal mobile user”.

It started here, and has spawned this and this, and has even been taken up here. But before you’re tempted to drop this particular neologism into your zeitgeisty telecoms discourse, just stop for a moment and listen to yourself. This must surely be one of the ugliest words not yet to enter our language. I am not alone in my unease.

Let’s begin with the sound it makes, from the drawn out drone of the “nor” to the lumpen ending “ob” and with little to improve matters in between. Just to hear this word is an aural assault, like travelling on a defective Tube train.

Then there are the connotations packed into those innocuous-looking six letters. Here they are annotated, with apologies to users of screen readers [what must it be like to hear "norrr-mob" read out by a computer?] and anyone called Norman…

normob annotated

Read the rest of this entry »


Play Small: why mobile challenges designers to make a better web

October 6, 2008

In a single Noisy Decent Graphics post, Ben Terrett effortlessly segues between my two preoccupations of the moment – agonised middle-class parenting, and the superiority of mobile web over fixed. How could I resist?

“City kids are not like country kids”, he notes, “… the space available to play is smaller… so they learn to play smaller.” (Whereupon I’m reminded of Christopher Alexander’s delightful Child Cave pattern.) For designers, the resulting constraints can be a Good Thing. We all need to Play Small…

“One thing that really brings home Play Small to me is iPhone web pages.

“Most people would assume that a mobile web page is a compromise. Not as good or as rich as the main page. The thing is, more and more I’m finding I like the mobile pages better than the main pages.

“Stripped of all superfluous content and navigation, devoid of over elobarate graphics, they’re like raw ‘what I came here for’ in one handy pocket sized rectangle.”

Absolutely. The mobile web tends to make for better design, and the small surface display is just one of the reasons.

Design for the PC-based web has been rendered flabby not just by growing screen size, but also the assumption of fast, always-on broadband. This assumption enables two kinds of impositions on the user.

First, with less worry about filesizes, people pack an almost limitless number of links, graphics and styles onto a single page. Can’t decide which of your site’s functions to prioritise? Why not include all 19 of them equally! Above the fold! Can’t fit it all in? Make it dynamic to expand and shrink stuff in new and confusing ways.

Second, since pages appear almost instantaneously, we fall into the trap of assuming that any additional clicks cost nothing of the user’s time. Who cares if they take a few blind alleys? That’s why there’s a back button.

The cost, of course, is in the increased cognitive load. Website owners that work like this are abdicating their responsibility to think through a problem fully. They are offloading the work of understanding onto their users.

Ben’s “‘what I came here for’ in one handy pocket sized rectangle” speaks of the reverse, of care taken and thought for the user. The most popular page on the web also bears this out: earlier this year, Google applied a “one in, one out” rule to the 28 words on its classic homepage.

Which brings me on to another reason that the mobile web has the potential to generate better designs: mobile forces an increased focus on the context of use.

It is too easy in the fixed web world for us to assume that we and our users inhabit the same environment. Maybe this happens because desktop and laptop computers are at once the tools we use to specify the online experience, and  the appliances on which our users will interact with the results.

In contrast, mobile experiences are defined by their external environments as much as by their internal functionality. And in considering the environment we also end up considering our users as different from ourselves, and hopefully better understanding their needs and priorities as a result.

In Paper, Scissors, Phone I suggested getting real with sketches and mobile prototyping as a way to further sharpen this focus on target users and contexts.

Ben concludes with  a beguiling extrapolation of credit crunch chic:

“Make no mistake, we’re currently leaving the era of Baroque brands and moving into a new period of austerity in communication. And as we move towards Depression 2.0 maybe Play Small will become a vital tool for all designers across all forms of media.”

The “austere” bit worries me though, because well-thought-out design doesn’t always have to look like a bank statement (though that’s the noble aesthetic of Dopplr, which earns a special mention in Ben Terrett’s post for being so well designed on the PC that even mobile cannot improve it).

I’m reminded of a video I saw of an iPhone user comparing the full web and made-for-mobile versions of a social networking site. Unlike Ben, he preferred the full version on his phone. He felt the mobile version was “limited”. And as he talked to the researcher’s camera, his fingers danced across the touchscreen. This user so clearly relished the panning and zooming and the satisfying gravitational bounce as he hit on the edges of the page. The made-for-mobile page – one long screen-wide galley of content – was functionally superior but it had much less “bounce” than the full website. It was too austere.

I really hope that a fitter, more fitting web will follow from the widespread adoption of mobile multimedia, and that doesn’t mean there’s no room for delight. Though the space may be small, it can still be a great place for play.

Update 18/10/2010: Stacey Higginbotham on GigaOm tells how “mobile connectivity sets developers free” -  Stop Cramming the Mobile Web Into the PC Box


Brushed chrome – the story of Google’s browser in comic book form

September 2, 2008

What a stroke of genius to commission Scott McCloud to tell the story of Google’s new web browser, Chrome, in comic form.

McCloud’s own books have communicated his enthusiasm for the past, present and future of comics themselves. Now his fluid, conversational style perfectly captures the diverse passions of project team members – passions that gel together to create a finished (well OK, it’s Google, so it must be beta) product.

The Chrome comic is packed with exhibits in support of Google’s claim to have started from scratch with the browser, to “design something based on the needs of today’s web applications and today’s users”. Among them, four in particular struck a chord with me:

The PC and the browser are always on, which has implications for memory usage and management. The fragmentation problem created by current browsers “grows all day, as the lifetime of the browser extends.” “Have you tried turning it off and on again” is no longer an acceptable IT helpdesk solution.

The homepage is dead (long live the new tab!) Web users rely less and less on a single web page as their starting point, instead developing a habit of checking a handful of different sites whenever they go to the browser. Google’s nine-thumbnail “new tab” page is a neat response to the way we now use the web.

Some things are best forgotten. With all this personalisation, Google of all service providers must be ultra-aware of users’ privacy concerns. McCloud diplomatically chooses “Want to keep a surprise gift a secret” as the, ehem, discrete scenario to illustrate their solution to this user requirement.

Mobile is already starting to make the deskbound web a better place. Software engineer Darin Fisher is quoted: “We also knew there was a team at Google working on Android and we asked them, ‘Why did you guys use Webkit?’” So when it came to something as fundamental as the choice of a rendering engine, in a company self-proclaimed to “live on the Internet”, it turned out to be the mobile team that had the inside track. I’ve long believed that the PC-based web experience has lots to gain from applying some of the discipline of mobile.

… and finally a nostalgic aside: seeing Scott McCloud’s technical explanation of the principles behind Chrome reminded me of Donald Alcock’s delightfully hand-drawn and lettered “Illustrating Basic” which helped me get to grips with my BBC Micro as a boy. I’m determined my own Cbeebies-generation children should also have some exposure to programming languages, and make periodic attempts to divert them from iPlayer and AdventureQuest to Scratch!


The mobile web: today, asparagus; tomorrow, the world

July 26, 2008

asparagus by Muffet on Flickr

Carlo Longino on Mobhappy and Tarek Abu-Esber at Mobile Messaging 2.0 both asked this week “When Will The Mobile Web Be Mass Market?” – a question prompted by the declaration from Nielsen Mobile that we’ve now reached critical mass. According to Nielsen, 12.9% of the UK population used the mobile internet in Q1 2008.

Now obviously I’m biased but I reckon many marketers would trade their grandmothers for a piece of a product touching one in eight consumers less than 10 years on from launch. Only by comparison to its Brobdingnagian parents, mobile telephony and fixed internet, could the mobile web be described as small. It has every chance of meeting then exceeding their growth in the future.

But while we debate the vagueries of what it means to be mass market, I thought it worth pointing out one small but very real notch on the new arrival’s height chart. At 12.9%, more Britons now use the mobile internet than eat asparagus (12.4%, apparently). And it won’t even make your wee smell funny, I promise.