Announcing the first Service Design Drinks in Leeds

May 8, 2010

Businesses and organisations the world over are seizing the chance to re-imagine the way we do everyday things, to make them more accessible, enjoyable and productive for everyone. The tools and techniques they’re using vary widely, but some of the best fall under the umbrella of service design, and its flashier cousin design thinking.

This growing interest in service design is a Good Thing. Services are important. Better ones can and should be consciously designed with the customer and user at their centre, rather than left to emerge by default.

And as interest grows it is important that practitioners, advocates and other interested parties join together in communities of purpose to share their stories, find common ground and challenge each other. It helps if this process includes beer.

All of which is a long-winded way of saying, I’m really excited to announce that we’re bringing Service Design Drinks to Leeds.

Why Leeds? Well, in addition to my employer, we reckon the city hosts a critical mass of big businesses in the telecoms, retail and financial services sectors that are, or will soon be, waking up to the potential of service design. Add to this the strong public sector presence in our city, countless smaller agencies and service providers, academics and other interested parties throughout the wider region.

Some people who remember the North’s proud industrial past look down on the service sectors, as if it were morally superior to labour down a mine or on a production line than in a hospital, shop or call centre. I think they’re wrong.  Surely it was in our cities, where people were first pressed together in great numbers, that our ancestors first faced the challenges of delivering good services – both commercial and social – repeatably and at scale.

So if Leeds, Yorkshire and Northern England are to claim a leading role in the future of the service economy we need to be building a strong and confident service design community.

The first Service Design Drinks in Leeds will take place on June 22nd at 6pm, at the Midnight Bell in Water Lane. Credit is due to Nick Marsh for creating the independent service design network and the already-successful London events. Also to Kathryn Grace and Tero Väänänen for working to bring it up the M1.

We’re aiming for an informal and lively get together open to everybody who is interested in Service Design and Design Thinking, in having inspiring conversations and in connecting with like-minded people while having some drinks.

By everybody, we mean everybody. Hope to see you there!

More info here.


Curiosity saved the service designer

October 20, 2009

Something to watch, something to read, and something to ponder on.

First, I watched my former colleague Clive Grinyer‘s TedXLeeds talk on the Democratisation of Design. If you weren’t fortunate enough to be there on the night, you can now catch it on Youtube

“We are all designers. Get used to it,” says Clive. I’d buy the t-shirt if there was one.

In discussion afterwards, I wondered about the growing awareness of service design as a tool for business transformation. It seemed that, apart from designers, some other well-established disciplines – customer service, operations, marketing, for example – had strong pre-existing claims to define and deliver the “end-to-end customer experience” whatever that may be (and if you can find both ends, do please let me know :)

Then I read Peter Merholz’s piece on Harvard Business, Why Design Thinking Won’t Save You. The conclusion struck a chord with me…

what we must understand is that in this savagely complex world, we need to bring as broad a diversity of viewpoints and perspectives to bear on whatever challenges we have in front of us. While it’s wise to question the supremacy of “business thinking,” shifting the focus only to “design thinking” will mean you’re missing out on countless possibilities.

And that set me thinking. Maybe what’s missing in a lot of these conversations isn’t too little design, or too much business. In a complex world companies will prosper where they achieve inter-disciplinary collaboration based on equality and mutual respect – the tolerance and curiosity that I thought were British values until the new President made them America’s too.

You are not a unique snowflake. Get used to Enjoy it.


The unexpected moment of truth: Disney’s $100,000 Salt + Pepper Shaker

July 8, 2008

In the 21st century, few consumer services follow a neat linear model of awareness, consideration, purchase and use. Instead we see a web of customer expectations and perceptions where little things can make a big difference.

It’s the job of service designers to cut through the mass of insight to find the decisive moments where you can make or break a customer relationship. And sometimes you can find those moments in unexpected places.

David Armano recounts a story from Randy Pausch’s “Last Lecture” that sums up one of these moments perfectly. You can read “Disney’s $100,000 Salt + Pepper Shaker” here.


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